Change Heros Blog
- Buy now
- Learn more
Jean and Pamela's previous articles

June 2023: Be the Guide, Not the Hero
Jauary 2023: The Importance of Service Design in Organizations
April 2022: Why you need to learn Service Design
February 2022: Embedding Service Design in Higher Education
October 2018: How do your services make your students feel? Service design can tell you
March 2018: 4 Mistakes to Avoid when using Service Design in Higher Education (or anywhere)
January 2018: How to use design to help your HE marketing
June 2017: Developing student and staff personas: a practical guide
June 2017: The joy of mapping customers’ journeys (good and bad ones)
April 2017: Value for money: what price the future?
February 2017: Using Service Design to Impact Higher Education Marketing and Recruitment
February 2017: Know who impacts your International Student Experience: Stakeholder Mapping
January 2017: Where is Service Design in Higher Education Support Services?
December 2016: Service design – a people-centric approach to continuous improvement
October 2016: Students as change agents
June 2016: Finding ‘pain points’ in the student journey
April 2016: Using service design techniques to map the student journey
Nov 2015: Service design for universities
Sept 2011: Enhancing the student experience through service design

February 2017: Using Service Design to Impact Higher Education Marketing and Recruitment

This link will take you to an external website to read the article.

https://www.linkedin.com/pulse/using-service-design-impact-higher-education-marketing-pamela-spokes/